Logos aren’t key anymore

October 22, 2010 Comments Off on Logos aren’t key anymore

Screen shot 2010-10-22 at 8.27.30 AM

Today, people are more interested in what a brand can do for them. Great brands are discovering that logos or advertisements are losing relevance, and instead put their efforts into creating social brand platforms that invite participation and create value in authentic and relevant ways.

The Real Lesson of the Gap Debacle: Logos Aren’t Key Anymore | Co.Design

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