Creative Direction Today

September 24, 2010 Comments Off on Creative Direction Today

The “kick-ass” creative director and what he/she does is no longer culturally relevant as it used to be. Today’s creativity is way more collective, iterative, and yes, humble. To deliver it, creatives got to move away from “I have an idea, and it’s brilliant” MO: the artistry today is in creating environments where collective creativity can flourish.

i [love] marketing. : Bright shiny things. via ad broad: have traditional ad creatives exceeded their sell-by dates?


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