September 30, 2010 Comments Off on Design and Art
Narani: I think design can be art if it serves a function. I do believe that design has some artistic aspects to it, but design is not ‘strictly’ art. Design is an intellectual process. Designers may use artistic methods to visualize their thinking process but unlike artists, designers work to solve a client’s problem with an aesthetic approach. It’s an integrated process, from research to planning the appropriate communication strategy, to designing functional and beautiful designs, which at the end, serves a function and solves a problem. Art is not ‘functional’. It involves personal expression and is purely for aesthetic pleasure that is appreciated by others.
September 24, 2010 Comments Off on Creative Direction Today
The “kick-ass” creative director and what he/she does is no longer culturally relevant as it used to be. Today’s creativity is way more collective, iterative, and yes, humble. To deliver it, creatives got to move away from “I have an idea, and it’s brilliant” MO: the artistry today is in creating environments where collective creativity can flourish.
September 23, 2010 Comments Off on Dieter Rams: ten principles for good design
“Good design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.”
September 23, 2010 Comments Off on Making those ugly ads sing
“Not only are we improving our results, we are providing a better service to our clients, improving the look of the paper to appeal to more readers and ultimately driving stronger response to the ads our clients are booking and growing their business – and guess where they will spend their advertising dollars next time!,“ Neville wrote her staff
September 22, 2010 Comments Off on Format for sharing the work of others
September 22, 2010 Comments Off on Front-end design work
Spending the time to do what I call “front-end work”, which I have written about in this column on more than one occasion and involves students working with their teachers to craft good quality ideas, is always worth the effort. Students who spend days or even weeks working with ideas they aren’t invested in inevitably leads to mediocre art. On the other hand, if students do a little research, get inspired by different approaches to making art, and truly reflect on what is important to them, themes and big questions rise to the surface and ultimately lead to higher quality work.