August 26, 2010 Comments Off on Photograph back of electronics before unhooking the cables for easy setup later
August 22, 2010 Comments Off on 10 Principles That May Make Your Work Better
An idea on the page is worth 100x more than an idea in the mind. You can only judge and be judged by work that’s executed. Eventually, we all realize that most of the ideas that look great in our mind look dumb once they’re real. But, at least you now know.
Frank Chimero 10 Principles That May Make Your Work Better Or May Make It Worse
August 20, 2010 Comments Off on Interviewing Your Client
For designers, it’s never enough to merely follow the design brief a client gives you. In identity design, we view our projects as opportunities to dig deep, mining the best parts of an organization to get at the heart of what makes each client unique. It’s these nuggets that are essential when attempting to distill a company’s essence into a logo.
Gathering these insights requires a crucial bit of give-and-take — not as easy as it sounds. Like being a good investigative reporter, a great designer is dogged and determined, yet pleasant, empathetic, and challenging. I’ve come to believe that the best creatives are equal parts artist, therapist, and journalist: generating ideas, giving and receiving feedback, and communicating the results well.
August 16, 2010 Comments Off on Untitled
August 4, 2010 Comments Off on Prairie colour palette