Bringing Order and Clarity to the Weather Information in My Local Paper

July 14, 2010 Comments Off on Bringing Order and Clarity to the Weather Information in My Local Paper

The layout for the weather forecast in this newspaper is confusing and difficult to read. A few simple changes can make it easier to grasp accurately and scan quickly. On the right is a more readable suggestion. I don’t have the exact fonts but you get the idea.

The most important information about the weather isn’t the date, it’s the weather.

I have given greater emphasis to the forecast temperatures by making them larger and bolder and moving them to the left side so that they are the first information seen by English language readers. I’ve also moved the icon closer to the conditions text to make a more logical grouping. This will make the weather forecast easier to scan by creating a distinct column of temperatures down the left hand side and a column of forecast weather conditions on the right hand side.

Reference: Thinking With Type

A typographic hierarchy expresses an organizational system for content, emphasizing some data and diminishing others. A hierarchy helps readers scan a text, knowing where to enter and exit and how to pick and choose among its offerings. Each level of the hierarchy should be signaled by one or more cues, applied consistently across a body of text. A cue can be spatial (indent, line spacing, placement on page) or graphic (size, style, color of typeface). Infinite variations are possible.

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