Design is More Than Eye Candy

November 24, 2007 Comments Off on Design is More Than Eye Candy

I’m trying to direct folks to view ‘design’ in the sense of something much grander—an approach to framing problems and devising solutions. An approach that works with imperfect data and produces multiple options. An approach that shows empathy for people involved. Design is about so much more than ‘making things look pretty. poetpainter: In Defense of Eye Candy

I am often taken aback by the number of business people who are completely unable to think strategically. That is, to figure out what they want to say, why they want to say it, who they want to say it to, and how they want to say it. As designers we take our own ability to do this for granted, assume “everyone can do that”, and sell ourselves short in the process.


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