Good ideas take a lot of work and critical thinking

January 6, 2006 Comments Off on Good ideas take a lot of work and critical thinking

Designers solve problems. Where style is concerned with aesthetics, as they
relate to a particular cultural context, design treats this as a secondary
concern. Design can be beautiful, ugly, or banal—it doesn’t matter.
Aesthetics are simply a device that designers use to deliver the message
and concept. It is secondary. Style is fun. There’s nothing wrong with it,
but it’s a good few steps removed from design.

To truly solve problems, we have to look at a situation closely, and
personally. We can’t just apply new, fashionable, treatments. Instead, we
must explore, fight, and get messy, in order to find appropriate and
powerful solutions. Put simply, we have to think.…

Style is generally pretty achievable, but good ideas take a lot of work and
critical thinking.

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